Advertising Inquiries

ads@laximart.in

Laxi Connect — Retail Media

Turn Shoppers
Into Buyers.

Advertise where purchase decisions happen — across 85+ Laxi Super Mart stores, reaching 5 lakh+ families every week through in-store screens, audio, sampling, and digital campaigns.

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Ad Solutions

Advertising where purchase decisions happen

70% of FMCG purchase decisions are made in-store. Unlike TV, print, or digital ads that hope to influence later — Laxi Connect puts your brand directly in the shopper's path at the exact moment they're choosing between you and your competitor.

5L+

families shop with us every week across 85+ stores in 12 states — and 92% come back month after month, giving your brand repeated exposure.

In-Store Digital Screens

Digital signage in a retail store

Premium screens from entrance to checkout

High-definition LED displays strategically placed across all 85+ stores. Your 15-second or 30-second video ad plays on a continuous loop — at store entrance TV walls, aisle-end digital standees, category-specific shelf screens (dairy, snacks, beverages), and checkout counter displays.

  • 65" LED entrance displays
  • 5L+ daily impressions across stores
  • Category-targeted shelf screens
  • Checkout impulse-buy placements
Get Screen Rates

Laxi Mart Radio

Audio speaker in retail environment

Every aisle, every shopper, every visit

In-store PA system broadcasting your 30-second or 60-second audio spot to 100% of shoppers in the store. Perfect for announcing new product launches, limited-time offers, festive promotions, and brand recall campaigns. Professional voiceover production included.

  • Store-wide PA coverage
  • Peak hour scheduling (10am–1pm, 5pm–9pm)
  • Festive and seasonal slots available
  • Free professional voiceover included
Book Audio Slots

Sampling & Live Demos

Product demonstration in store

Nothing converts like a free taste

Set up product sampling stations, cooking demonstrations, or interactive product displays at high-traffic zones inside our stores. Trained brand ambassadors, sampling counters, end-cap displays, and trial kiosks — everything you need for a successful in-store activation.

  • Dedicated sampling counters at entrance
  • End-cap display stands included
  • Live cooking demonstrations for food brands
  • Up to 35% conversion on sampled products
Plan an Activation

Brand Shop & Premium Shelf

Premium branded shelf in supermarket

Your own branded section in our stores

Get premium shelf real estate — branded gondola end-caps, eye-level shelf placement, custom branded product zones, seasonal theme shelves (Diwali, Holi, Summer), and in-store POS branding with shelf talkers, danglers, and wobblers. Make your products unmissable.

  • Branded gondola end-caps
  • Eye-level premium shelf placement
  • POS branding (talkers, danglers, wobblers)
  • 18% average sales lift on promoted shelves
Get Shelf Rates

Digital & Social Media

Social media marketing on mobile

Extend your reach beyond the store

Amplify your brand across our digital channels — featured placement on laxmisupermart.in, co-branded Instagram and Facebook posts, WhatsApp broadcast promotions to 50K+ subscribers, email newsletter sponsorship, and YouTube product review videos. A full omnichannel experience.

  • Website banner ads & category sponsorship
  • Instagram + Facebook co-branded content
  • WhatsApp broadcast (50K+ subscribers)
  • 2L+ social media reach per campaign
Start Digital Campaign

Non-FMCG Advertising

Local business advertising in store

Not an FMCG brand? You can still reach our shoppers

Local restaurants, banks, insurance companies, gyms, coaching institutes, salons, and service providers — advertise to families in your neighbourhood through our in-store media network. Screen ads, shopping bag branding, checkout flyers, parking signage, and receipt advertising.

  • In-store screen ads for local businesses
  • Shopping bag branding & bill-back ads
  • Parking area signage
  • Hyperlocal reach in 85+ catchment areas
Advertise Locally
Know exactly what your ads deliver
Closed-loop measurement connects ad exposure to actual sales. Weekly dashboards with sales lift, new customer acquisition, category share shifts, and full ROI/ROAS analysis — powered by first-party POS transaction data.
See How It Works
+23%
Avg Sales Lift
4.2x
Average ROAS
31%
New-to-Brand
85%
Renewal Rate

How It Works

1
Step 1

Inquiry & Consultation

Fill out the form or call us. Our team understands your goals and recommends the right solution mix for your brand and budget.

2
Step 2

Proposal & Planning

Receive a customized media plan with store selection, placement options, scheduling, and transparent pricing — within 48 hours.

3
Step 3

Creative & Setup

Our in-house creative team produces screen visuals, audio spots, and sampling logistics — or bring your own creatives with our specs.

4
Step 4

Launch & Measure

Campaign goes live. Track performance with weekly reports — footfall impact, sales lift, conversion rates, and ROI analysis.

Who Can Advertise?

From national FMCG giants to your neighbourhood restaurant — we have solutions for everyone

FMCG Brands

Food, beverages, personal care, home care, health & wellness — get your products front and center at the shelf.

D2C & New Brands

Launching a new product? Use sampling, shelf placement, and demos to build trial, awareness, and first-purchase conversion.

Banks & Financial Services

Credit cards, insurance, loans, mutual funds — reach families making regular household purchases every week.

Local Businesses

Restaurants, gyms, salons, coaching classes, real estate — advertise to families in your neighbourhood catchment area.

Pharma & Wellness

OTC medicines, supplements, health drinks, ayurvedic products — reach health-conscious families at the pharmacy section.

Consumer Electronics

Smartphones, appliances, gadgets, accessories — showcase products on in-store screens and demo stations.

Baby & Childcare

Diapers, baby food, toys, clothing — reach young parents during their weekly family shopping trips.

Auto & Insurance

Car dealerships, two-wheeler brands, motor and health insurance — reach middle-class families at scale.

Success Stories

1 / 5
FMCG brand success Case Study
National FMCG Brand

+28% sales lift with screens + sampling combo

D2C brand launch Case Study
D2C Snack Brand

Zero to 40% shelf share in 3 months

Dairy brand campaign Case Study
Regional Dairy Brand

Audio + shelf combo drove 35% new-to-brand buyers

Banking partner Case Study
Private Bank

2,000+ credit card sign-ups from checkout screen ads

Personal care brand Case Study
Personal Care Brand

5.1x ROAS on full-funnel screens + digital package

Frequently Asked Questions

What is the minimum budget to start advertising?
We offer flexible packages for businesses of all sizes. Single-store screen campaigns and audio slots are available at competitive entry-level rates. Multi-store and full-funnel packages offer bulk pricing. Contact our team for a customized quote based on your goals, target stores, and campaign duration.
Can I choose which stores to advertise in?
Yes. You can select specific stores by city, state, or region — or opt for all 85+ stores for maximum reach. Our team recommends the best store mix based on your target audience demographics, product category, and geographical focus. Regional, city-level, and single-store campaigns are all available.
Do you provide creative production services?
Yes. Our in-house creative team produces screen-ready video ads (15s and 30s), professional Hindi and English audio voiceovers, print materials (shelf talkers, danglers, standees, wobblers), and digital creatives for social and website campaigns. You can also bring your own creatives — we provide format specifications and guidelines.
How do you measure campaign performance?
Closed-loop measurement using first-party POS transaction data. Every campaign gets: sales lift analysis (before/during/after comparison), new-to-brand customer acquisition tracking, category market share shifts, and full ROI/ROAS reporting. Weekly performance dashboards and end-of-campaign summary reports are standard for all advertisers.
Can non-FMCG brands advertise in your stores?
Absolutely. Banks, insurance companies, restaurants, gyms, coaching institutes, real estate developers, automobile dealerships, and other service providers regularly advertise through our in-store media network. Screen ads, shopping bag branding, parking signage, checkout flyers, and receipt advertising are all available — no product on shelf required.
How quickly can a campaign go live?
Standard campaigns go live within 7-10 business days from booking confirmation. This includes creative review and approval, store coordination, equipment setup, and content loading. Rush bookings (3-5 days) are available for pre-approved creatives during non-peak periods. Seasonal campaigns (Diwali, Holi, etc.) should be booked at least 4 weeks in advance.
What ad formats do you support for in-store screens?
We support 15-second and 30-second video loops in MP4 or MOV format (1920x1080 resolution). Static image ads are also supported in JPG/PNG format. All screens are 65" Full HD LED displays. Content plays on a continuous rotation alongside other advertisers — typical rotation cycle is 3-5 minutes depending on the number of active campaigns per store.
Do you offer long-term or annual advertising contracts?
Yes. We offer quarterly (3 months), half-yearly (6 months), and annual (12 months) contracts with significant volume discounts. Annual advertisers also get priority store selection, dedicated account management, quarterly performance reviews, and early access to new store launches and seasonal campaign slots.

Let's Spark Your Next Campaign

ads@laximart.in
Advertising Inquiries
Email Us

Call Us

+91 98765 43210
Mon–Sat, 9AM–6PM IST

Response Time

We respond to all advertising inquiries within 24 hours with a preliminary proposal.

Visit Us

Laxi Super Mart Pvt. Ltd.
42 Tonk Road, C-Scheme
Jaipur, Rajasthan

Need Help?
We're Here for You.

1800-123-4567
Toll-Free Customer Care
Mon – Sat, 8 AM – 8 PM IST
Call Now

Corporate Office

Laxi Super Mart Pvt. Ltd.
42 Tonk Road, C-Scheme
Jaipur, Rajasthan — 302001

Direct Lines

Switchboard: +91 141-400-1000
Procurement: +91 141-400-1001
Advertising: +91 98765-43210

Email Us

Customer Care: care@laximart.in
Suggestions: suggestion@laximart.in
Advertising: ads@laximart.in

Find Your Nearest Laxi Mart

85+ stores across 12 states — open 7 days a week, 9 AM to 9 PM

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